Ward Florentz
Leads Management Coordinator

Ward Florentz is the Leads Management Coordinator in the Customer Service department for CENTURY 21 Mike Bowman, Inc. Ward joined the company in June 1997 and is a licensed realtor.

Prior to joining CENTURY 21 Mike Bowman, Ward held various positions with American Airlines and relocated to the company's Fort Worth headquarters. Ward retired from American Airlines in 1995. He received a bachelor's degree from the Hofstra University in New York.

The Leads management system not only tracks buyer and seller calls for our agents, but also provides a compact management system making it possible for the agent and Ward to follow up with each customer.

The leads management system is designed around a philosophy of how to provide better than expected services to our agents and the customer. Because our leads management system is a work flow program, all calls that are registered from the front desk are automatically routed to the customer service department for quality assurance follow up. The system includes automatic "comparables" making it easy for me to service the customer based on their specific real estate needs; therefore saving the agent time to work with hot buyers and sellers.

Our leads management system also features a contact management system allowing me to continue to follow up on leads for the agents for their future business. That is why our agents are among the top agents in Tarrant County.

The philosophy behind leads management is better than expected service for the agent and the customer. Assisting the agents, Ward ensures that the customer is better educated about all the services we have to offer. It is our hope that the customer will choose one or more of the four levels of services. By providing these customer services the agent increases the odds that the client will sell or buy a home from them.

Buying or selling a home is a process, not an event, that happens overnight and it is not unusual for Ward and the Leads Management team to establish a working relationship with our agents customers that lasts a year or more. During this time, Ward ensures that the customer has all the up to date information that will be helpful to them when they are ready to buy or sell.

Agents are constantly informed of the progress of their customer and when the sellers are ready to sell their home or buyers are ready to purchase a new home the agent starts working with motivated customers. Our office is a busy office, but our customers always come first.